I am a collaborative and analytical team member experienced in leading creative work through multiple workflows and cross-functional teams. I am passionate about developing creative strategies with an eye for execution through the championing of people and processes. I give shape to ideas and tell stories to delight, inform, and enrich through design, illustration, photo, and video.
Photo by Eli Warren
Effective creative work is not magic. It is the focused effort through processes continually engaged in inquiry. Creative work invites others with diverse skills and experience to join in the exploration. Strategic design activates brands — creating the symbols and calls to action that inform the brand experience of the consumers. Storytelling aligns the shared narratives and values between brands and audiences. My goal is to work at the intersection of culture and commerce, knowledge and expression. Leveraging 15+ years of experience and expertise to solve problems, create enriching experiences, drive messages, engage audiences, and propel growth.
Experience
Techtronic Industries - TTi
Torque Creative
Senior Graphic Designer
Art Director
Anderson SC; 2012 – Current
In-house senior graphic designer for international consumer power tool brands including RYOBI, RIDGID, HART, HOMELITE, and YAMAHA.
Collaborated with the photography team, as art director. Assisted in planning, problem-solving, and creative feedback throughout the entire product photoshoot process to create dynamic images for consumer products.
Developed branding solutions and articulated design considerations while considering the final execution of deliverables across channels. Brainstormed national campaigns to further drive growth.
Led efforts to improve and streamline creative and production processes in a high-growth business making dozens of new consumer products a year.
Freelance
Graphic Designer
Illustrator
Consultant
Greenville, SC; 2009 – Current
Helped clients and agencies, including FEREBEE LANE, BRAINS ON FIRE, and SCBIO with word-of-mouth marketing movements, community building, event promotion, identity design, event displays, and advertisement production.
Created album artwork, and apparel merchandise design and illustration for both signed and independent music artists and bands.
Lead artistic direction and design strategy according to client’s unique needs and budget.
Embraced restraints and limitations as creative challenges.
Wrote music reviews for aggressive new music review site. Pursued continued learning and skill development through non-degree-seeking classes.
ZWO
Graphic Design Intern
Greenville, SC; 2009
Developed collaborative creative skills for branding and design. Assisted with televised commercial shoots, logo design, and print material.
Heidelberg, USA, Inc.
Creative Services Intern
Kennesaw, GA; 2008
Created collateral and presentation material for the premier global printing equipment manufacturer according to a rigorous corporate design standards.
Community Journals
Creative Services Intern
Greenville, SC; 2007– 2008
Managed content layout and graphics for the 2007 and 2008 Tour of Homes new home catalog publication. Created print ads that appeared in weekly editions for regional businesses.
Education
Bachelor of Science – Graphic Communications; Clemson University, Clemson, SC
Awards
PICA 2008 Awards
Special Judges Award: Offset Printing
PICA 2007 Awards
Best of Category: Offset Printing
Special Judges Award: Digital Printing
Award of Excellence: Screen Printing
Gutenberg 2007 Awards
3rd Place: Process Color Screen Printing
Clemson University Awards
Outstanding Graphic Communications
Academic Achievement Award 2007
Outstanding GC 2007 Student Award
Clients
RYOBI
RIDGID
HART
HOMELITE
BLACKMAX
YAMAHA
MIELE
SCBIO
HEIDELBERG
COMMUNITY JOURNALS